Jake Morrison — Professional Angler & Field Testing Lead at Runfish Apparel

Jake Morrison

Professional Angler & Field Testing Lead · 15+ years on Gulf Coast, Alaska & Keys

Jake has fished 200+ tournament days from Port Aransas redfish to Prince of Wales Island halibut, and consulted with 60+ fishing guides on gear durability before joining Runfish's field-test program in 2018. Every production run of Runfish performance shirts goes on his back for a minimum of 40 hours — sun, salt spray, fish blood, and Yeti cooler abrasion — before the factory gets the green light. His monthly wear-test memos have caught 3 fabric defects that would have shipped otherwise. Before Runfish, Jake spent 8 years reviewing apparel for two independent fishing magazines. B2B buyers use his field reports to pick the right blank for their private label.

Areas of Expertise

Water-tested perspective on what works when the fish are biting and the sun is brutal

Sun Protection Field Testing

Multi-season UPF50+ apparel wear-testing across Gulf Coast, Pacific, and Alaskan fisheries. Real sunburn data, not lab numbers. Which fabrics hold UPF rating after 50 washes.

Saltwater Durability

Offshore abuse reports: seam blowouts, zipper corrosion, rubber grip wear. Stress-testing bib tights, rain shells, and wading gear across 12-hour charter days.

Tournament Gear Review

Tournament-tested shirts, boots, and rain kits. Which cuts move freely during long casts, which colors stay readable on pro-staff photography, which fabrics hide fish blood.

Cold-Weather & Wader Testing

Alaska salmon season field reports on insulated bibs, breathable waders, and layered systems. Wet-feet incidents, condensation issues, hypothermia-line fabric performance.

Pro-Staff & Guide Feedback

Interviews with 60+ fishing guides, charter captains, and competitive anglers. What they wear, what they wish existed, which B2B suppliers they trust for custom team orders.

Fishing Industry Trends

Tracking what's selling at ICAST and ETTF expos, which angler demographics are growing, and how tournament-sponsor branding drives B2B wholesale demand for custom apparel.

Why I Write About Fishing Apparel

I've spent the last 15 years with a rod in my hand — chasing redfish in Louisiana marshes, billfish off the Outer Banks, king salmon in Bristol Bay, and bass on every major tournament circuit in the Southeast. That experience taught me something important: most apparel looks great in a catalog and falls apart on day three of a 7-day trip.

That's why I started field-testing for Runfish. Every piece of gear that ships to wholesale clients goes through my water-abuse cycle first: saltwater soak, UV exposure, fish-slime exposure, 50-wash durability, and real-deal stitching stress under fighting-chair leverage. I write the reports straight — what failed, what held, what you should tell your buyers.

Topics I cover include on-water field-test reports, tournament gear reviews, saltwater vs. freshwater durability comparisons, cold-weather layering systems, and pro-staff feedback from guides and captains who put this gear through hell.

15+
Years on the Water
60+
Pro-Staff Interviewed
500+
SKUs Developed
200+
Brands Partnered

Articles by this Author

New articles by Jake Morrison will appear here.

Have Questions About Fishing Apparel Manufacturing?

I'm always happy to share insights. Whether you need help choosing the right fabric, understanding MOQ, or planning your first custom order — reach out anytime.

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